Brand guidelines · v0.1 · Sep 2026
emitra.in brand
The identity system for emitra.in — logo, colour, type and stationery, and how to use them together.
About the name. The term signifies a digital companion, particularly in assisting with services related to governance and technology.
Logo
The wordmark is the primary logo. Use the monogram where space is tight — app icons, avatars and favicons.
Clear space: keep at least the height of the “e” free on every side of the logo.
Colour
A deliberate palette: the primary carries the brand, the accent is for emphasis — use it sparingly.
#9E2A2BRGB 158, 42, 43#6F1D1ERGB 111, 29, 30#E09F3ERGB 224, 159, 62#2A1414RGB 42, 20, 20#FBF6EFRGB 251, 246, 239Typography
Three faces, each with one job. All are free to use from Google Fonts.
Display · Fraunces
Headlines and the wordmark
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 0123456789 ₹&?
Text · Inter
Body copy and interface
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 0123456789 ₹&?
Mono · IBM Plex Mono
Labels, data and code
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 0123456789 ₹&?
Type scale
H1 · 56pxYour Digital Partner for Government ServicesH2 · 36pxYour Digital Partner for Government ServicesH3 · 24pxYour Digital Partner for Government ServicesBody · 17pxYour Digital Partner for Government ServicesCaption · 13pxYour Digital Partner for Government ServicesLogo usage
A few rules keep the brand recognisable everywhere it appears.
Stationery
Business cards, letterhead and email signature.
hello@emitra.in
www.emitra.in
Founding Team
emitra.in
hello@emitra.in · www.emitra.in
www.emitra.in
Explorations
Alternative wordmark directions considered for emitra.in. Each downloads as SVG.
Social
Profile picture, cover image and the link preview that appears when the site is shared.